![]() Next, check for content gaps between you and your competitors.Ī content gap is anything your competitors are covering - especially if it’s getting a lot of attention and success - that is missing from your website. You can include those keyphrases in your piece and research them to understand the topic and your audience's search intent. Try using suggested questions to build out your articles and get ideas for the subheadings and subtopics for every piece.įinally, scroll down to see the related searches. This way, you can notice patterns of topics and titles that generate the most attention.Īfter curating your list of topics to cover, you can also use the Topic Research tool to structure your content. The green icons signal pages that most people link to. Hover over the bullhorn icon beside a title – it shows you its success in terms of backlinks. Once you find a suggested topic you’re interested in, select it to view titles, questions, and related searches. These clusters will translate well into your content plan - plan one piece of content for each cluster and you’ll be targeting multiple keywords at a time. You can also identify trending topics, which have been popular over the last 60 days.īonus tip: Another tool that will give you content ideas is Keyword Manager - you can enter up to five seed keywords and get an expanded list of keywords, grouped into clusters. By topic efficiency to find topics with higher search volume and lower difficulty.By difficulty to see the keywords that are the hardest/easiest to rank for.By volume to view the most popular topics first.Once you’ve entered all of your search criteria and narrowed it down, you can sort the results a few different ways, depending on your priority: When exploring topics, you can choose the most comfortable view: Cards, a list, an overview, or a mind map. Review the popular related topics, questions, and article titles suggested by the tool.Choose if you want to narrow by country, region, or city.Enter a topic you want to explore into the Topic Research tool.Or, you could automate the process with Semrush’s Topic Research tool. You could choose to do this research manually - by exploring what content your competitors and peers are putting out and how it resonates with your audience. Recent articles everyone is talking about or sharingĪll of these can provide essential insight into what your audience is interested in the most.Related search queries to your target keywords.Strong ideas for new content can come from: Find Ideas for Creating New ContentĪre you looking to create a high-performing content plan? The first step is to brainstorm ideas you'd like to cover. The Semrush Content Marketing Platform can help.īelow, we’ve collected 5 highly actionable ways (you might not have known about) Semrush can help you take your content marketing to the next level. If you establish a solid workflow, use data to make your content decisions, and automate some of your efforts, you can create better content more efficiently, and produce measurable results showing how all your work has paid off. Processes fall by the wayside, and we end up with results that are neither predictable nor measurable. ![]() Often, content is created simply for the sake of creating more content. Because of all this, content creation can be a chaotic process. Content marketers face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization, distribution, and measuring performance, just to name a few.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |